I think it really is hard for people to move up a level of abstraction. Lakoff's Don't Think of an Elephant was a bestseller and briefly much-touted, and now *poof*!
But also, some messengers are accredited and some discredited as worthy of being given a listen, and I am the latter.
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But also, some messengers are accredited and some discredited as worthy of being given a listen, and I am the latter.